By Jonathon Van Maren
In what is perhaps the most unappetizing headline of 2021, the Weekly Metro announced that “Kellogg’s new LGBTQ cereal wants to fill your mouth with pride,” because everything must be gay now and the virtue must be signaled. Big Business has realized that there is a lot of money in wrapping yourself in the rainbow flag, and so as “Pride Month” (yes, an entire month) grows closer, corporate social media avatars, ATMs, and business signs will suddenly be bedecked in rainbows.
Kellogg’s, which has traditionally been known for its cartoon animals, is partnering with GLAAD (Gay & Lesbian Alliance Against Defamation) to release a new cereal called “Together With Pride,” which will hit the shelves next month and cost $4 per purple box — $3 of which will go to GLAAD. The cereal itself will feature rainbow-colored cereal in the shape of hearts and edible glitter. Kellogg’s, which has partnered with GLAAD at least once previously, has featured nearly all of its famous cartoon characters on the box.
“We believe that all young people and those young at heart deserve an environment where they can grow up to be their best selves,” the caption on the box reads. “That’s why we’ve joined forces with GLAAD by going purple on Spirit Day to stand up against bullying in all forms, and support a more accepting world for LGBTQ youth.” It goes without saying that this sort of publicity stunt also allows Kellogg’s to pose as being on The Right Side of History as opposed to merely a breakfast cereal — and it is important, apparently, for children to think deeply about gay issues at breakfast.