Canadian retailer Simons glamorizes assisted suicide as ‘The Most Beautiful Exit’

By Jonathon Van Maren

“Canada’s full-on embrace and glamorization of ‘assisted suicide’ for physically healthy people is one of the most dire and consequential things happening in the western world right now,” Matt Walsh noted recently. “And it’s not getting nearly as much attention as it should.”

“Glamorization” is no exaggeration. While international watchdogs, European governments, and even the steel-stomached press react in horror to the drip drip of euthanasia horror stories coming out of Canada – including five veterans being proactively offered assisted suicide, the justice minister noting that assisted suicide could be available to those who cannot ask for it, and impoverished Canadians choosing lethal injections due to lack of resources – Canada’s suicide activists and parliamentarians are forging forwards unapologetically.

In fact, the Quebec-based clothes retailer Simons decided to join the fray with a video titled “All is Beauty” or – embedded in the video itself – “The Most Beautiful Exit.” The video tells the story of Jennyfer Hatch of British Columbia, a 37-year-old with chronic pain from Ehlers Danlos syndrome who decided to die by assisted suicide on October 23. The video was posted to Simons’ shopping website and was intended to be an “inspiration.”

Peter Simons, the chief merchant for the chain, stated that the video was an ambitious project: “”We really felt — after everything we’ve been through in the last two years and everyone’s been through — maybe it would resonate more to do a project that’s less commercially oriented and more focused on inspiration and values that we hold dear.” One of those values, apparently, is assisted suicide.

The video is an overt glamorization of assisted suicide. “Last breaths are sacred,” Hatch says.


2 thoughts on “Canadian retailer Simons glamorizes assisted suicide as ‘The Most Beautiful Exit’

  1. Sieneke Feyter says:

    Where is this going, is there an end of this now or will it go further and further to where?? It is so terrible sad and wrong!

  2. Helen says:

    This is a horrible message to all those suffering from EDS: this young lady is more or less suggesting that their lives are worth less and they should all just go and kill themselves! Life is valuable and even our pain has meaning.

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